Describe yourself in a few adjectives or phrases.
Describe both your professional position and what you expect your role in this project to be.
Please write a brief sentence or two about your motivations for embarking on this project.
Do you have specific ideas for how the site should look and function? What visual aesthetics or elements are absolutely necessary to you?
How much or at what points do you expect to be included in the site redesign process?
Describe your work or business in a few adjectives or phrases.
Who is the main or target audience of your site? Describe your understanding of different types of users, if applicable.
What image, personality, or reputation do you want to present on your website?
Describe what mood you'd like the site to have in a few adjectives or phrases.
Have a look at colleagues’ or competitor's sites and list some of them. How would you like to mesh with or stand out from these sites?
List URLs of a few other websites whose design you like, and write why/what you like about them. (You may also share specific images that you are drawn to and explain why.)
List URLs of a few other websites whose design you don't like, and write why/what you dislike about them. (You may also share specific images that you dislike and explain why.)
What pages, topics, or content are crucial to your vision of the new site? What content or CTA's (Calls to Action) do you feel are highest priority?
Is your site the main hub of your business' online presence? Where else do you/your organization already interact online?
Do you envision this site as a place that ties in multiple aspects of your work, or focuses on one distinct aspect? If so, what is the focus, and why is it important to have a separate space for this work/project?
Will you need logo or other graphic design? Or, if you already have graphic assets, what do you like and/or dislike about your current logo? About your current brand styles? About illustrations, icons, or other graphic assets in use?
Please describe any complex functions (i.e. past text and still imagery) that you are particularly excited about, and/or or that you believe are absolutely necessary. (Examples include animations, image galleries, calendars, popups, etc.)
Feel free to let me know anything else that's on your mind for this project!